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A Veteran’s Guide to Surviving SXSW

Austin is in the midst of SXSW, an annual festival of film, interactive media, music and conferences. It’s an event where you can catch a keynote speech by Elon Musk before heading to a music festival featuring rapper Action Bronson, as well as everything in between.

Look around and you’ll also discover SXSW’s home of Austin to be a fascinating place in of itself. A city renowned for its live music and distinct culture, it has more recently undergone a change as new demographics move in and the unique social fabric of the city changes.  The result is a city that moves between its old and new, with every resident holding their own opinion on exactly where Austin is heading.

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