By now, you will probably have read numerous ‘trends for 2017’ articles (check out our own ‘China Travel Trends for 2017’). We wanted to explore what might be too early, dying or just plain won’t take off and why in travel for 2017.
1. VR – There will still be continued hype around VR but so far it has been pretty disappointing and we predict adoption in the travel space will be slow as people struggle to find the sweet-spot between compelling content for the platform and genuine use-cases. A better space to follow this year will be live-streaming travel, particularly in the Asian market.
2. BOT delivery for everything – Sure, bots will deliver flight and hotel results to satisfy many travellers but research shows travellers still require an element of the human touch – which is in part why chozun’s blend of AI, data and expert human intelligence appeals.