As 2017 passed us by, it was all about the lavish escapes and Insta-worthy dining experiences. Moving into 2018 (can we believe it’s already February!), the year ahead in travel will be about heading off the beaten track and diving into new underground cultures around the world. We’ve tapped into our Insiders around the world, talked to you, our customers, looked at the latest industry news and insights to predict these five travel trends for 2018.
1. A new kind of family travel 一种新型家庭旅游
Back are the days of National Lampoons style vacations. Modern family dynamics will innovate and reinvent family travel. Multi-generational holidays are making a comeback – Millennials are sucking it up and going on cute vacays with the families more often. This will continue to evolve this year. Often overlooked, Gen Xers might not be the largest market out there, but they are the generation with the most money and time to spend on travel.
过去都是在国定假期才会旅行。现代家庭加入了创新并重塑了家庭旅行。多代人假期正在卷土重来 – 千禧一代正在吮吸它，并与家人更频繁地度过温馨的假期。今年将继续发展。无名一代（出生于1970年代的美国人，Gen X），可能不是最大的市场，但他们是最有钱和最有时间旅行的一代。
Other than the (sometimes obligatory home visit), family time and visiting the many aunts, uncles, family friends, cousins, neighbours, co-workers parents, neighbours parents, great aunts, uncles, grandparents and the sisters husbands cat, Chinese travellers will be moving all over the globe this Chinese New Year.
The largest migration of human beings in the world is underway. So, where are they headed this Chinese New Year and for the rest of 2017?
According to Ctrip, Thailand is most popular of the top 10 overseas destinations for Chinese tourists this time of the year, followed by Japan.
By now, you will probably have read numerous ‘trends for 2017’ articles (check out our own ‘China Travel Trends for 2017’). We wanted to explore what might be too early, dying or just plain won’t take off and why in travel for 2017.
1. VR – There will still be continued hype around VR but so far it has been pretty disappointing and we predict adoption in the travel space will be slow as people struggle to find the sweet-spot between compelling content for the platform and genuine use-cases. A better space to follow this year will be live-streaming travel, particularly in the Asian market.
2. BOT delivery for everything – Sure, bots will deliver flight and hotel results to satisfy many travellers but research shows travellers still require an element of the human touch – which is in part why chozun’s blend of AI, data and expert human intelligence appeals.